“The kettle is broken”
*Google search for kettles. Tesco have a sale on electricals. Kettle is ordered *
“Not a problem, it will be delivered first thing tomorrow”
And there we are, a day later the new kettle arrives. We didn’t go to Tesco and buy one. We simply ordered one online and waited for it to be delivered directly to the office. But what if we couldn’t order online? What would happen? Would we go out and buy a new kettle that day? Would we visit various stores to see where to get the best deal? Would we live with a broken kettle and no hot drinks for a week until somebody was passing by an Argos? These questions are something we thankfully don’t have to answer, as pretty much EVERYTHING is now available online. (A week without coffee? It doesn’t bear thinking about!)
According to Statista, in 2017 global e-retail sales amounted to 2.3 trillion U.S. dollars. People no longer regularly visit stores, they buy online and get it delivered. You can order something online, and have it delivered, without even leaving your armchair. Just last month Marks & Spencer’s closed 17 more stores, in yet another blow to our high streets. Technology is making us lazy!
It is made easy as we have access to an unthinkable amount of shopping options in our pockets.
The next generation of customers are coming, and you need to be ready for them because they are a digital audience. According to PFS Web*, the average millennial consumer spends $2,000 each year on retail sites. 51% UK consumers prefer to shop online than in-store!
So, what can your business do to make sure you are in with a chance of securing a percentage of the millennial consumer spends? Be online and be active.
Is your website just existing?
53% of people will abandon a website if it takes more than three seconds to load*. This means you need to capture them in two, because on the third, they’re gone. What I am trying to get at here is the fact that having a web page is important but having a good web page is crucial. Ways to do this?
- Make sure your website is built by a professional to ensure it runs smoothly
- Make sure it is created by a marketing professional
- Ensure the call to action is clear
- Ensure quick and easy navigation features
- Make sure the site has a desktop and smartphone version
- Keep the content up to date in order to keep people engaged
As we enter another year of increased digital spends and decreased instore spends, you need to stop and think. Is your website helping or hindering your success?
Here at RP Analytics we can help. From Marketing professionals, to web developers, we can provide you with the talent you need to help your business thrive.
For more information, please drop me an email or give me call – brogan@rp-analytics.co.uk/ 01509 854107.
Twitter - @RPA_Insights
*Statista - https://www.statista.com/topics/871/online-shopping/
*PFS Web - https://www.pfscommerce.com/blog/current-trends-among-millennials-and-online-shopping/#
*Ecommerce News - https://ecommercenews.eu/51-uk-consumers-prefer-to-shop-online-than-in-store/
*Google Research - https://www.marketingdive.com/news/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load/426070/