Senior Insight Analyst - Burton-Upon-Trent

Big Data - Marketing & Insight
Ref: 199 Date Posted: Thursday 11 Apr 2019
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RP Analytics are currently working with an insights focused business looking for a Senior Insight Analyst to join their Customer Insights Team. Working with a fellow Senior Insight Analyst, the new addition to the team will have a passion for enhancing business performance through effective data insights.

Role Overview

  • Analysis of targeting and send volumes.
  • Making data available via list creation or bespoke/automated segmentation fields.
  • Production of reports to enable the Head of Marketing, CRM Manager and Website Manager to monitor and evaluate the effectiveness of marketing communications.
  • Analysis of purchase history data.
  • Use data and insights to support the Senior team in their planning and strategy conversations with Directors and other Senior Managers.
  • Perform bespoke analysis on internal marketing campaigns to understand ROI at both aggregate and segment-level - and be comfortable presenting findings and recommendations to Senior Management.
  • Build on the Tableau MI transformation that has taken place in recent years, to enable greater visibility of BAU Marketing campaign performance.
  • Deliver adhoc data management and analytical data requests.
  • Post-campaign evaluation reports.

Key Requirements

  • 3-5 years’ experience in a commercial analytics environment.
  • Competent in at least one of SQL SAS, with the drive to quickly learn new skills if not already acquired
  • Experience with Tableau.
  • Advanced Excel
  • Graduate with a strong Maths / Science background.