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Working closely with different departments as well as other sub-teams within the Analysis Centre of Excellence, the Senior Customer Insight Analyst will develop focused insight and intelligence to support the business at a strategic level. Key to the role is making business recommendations based on the interpretation of customer data. This data may be a combination of risk, marketing, financial, operations, sales or fraud data whilst using advanced analytical skills and techniques, combined with commercial experience, to solve business problems.
The nature of the analysis will be investigative/forensic and will involve a ‘deep dive’ into a particular area, to establish the root cause of a specific issue or business opportunity. The nature of the analysis will prompt changes or reviews of business strategy.
The role will also contain an element to use data to predict customer behaviour, by development of advanced statistical models and segmentations.
Key Responsibilities
Key Experience Required
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