Senior Conversion Rate Optimisation Executive - Stratford, London - London

£38,000 - Marketing & Insight - Marketing & Insight
Ref: 198 Date Posted: Thursday 11 Apr 2019
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Senior Conversion Rate Optimisation Executive

Role Overview:

  • Lead the A/B testing, MVT testing, personalisation and optimisation plans for the website with the goal to increase conversion and enhance the user experience
  • Analysing and interpreting web metrics to seek out new ideas to improve conversions, identify issues preventing efficient conversion
  • Supporting delivery of content and landing pages using Playtech Optimiser
  • Influence product development strategy using tests, surveys and analytics data
  • Work quickly to create and own the CRO roadmap
  • Working closely with the digital team to manage the strategy, testing plan and optimisation strategy to improve conversion across the site
  • Pro-actively plan, analyse, evaluate and improve the effectiveness of campaigns using data led decisions
  • Manage Google Tag Manager, Google Analytics, Playtech Optimiser and Hotjar
  • Generating weekly/monthly reports to relevant stakeholders and senior management 

 

Key Skills Required:

  • You will have a proven track-record of providing insights that lead to actions that improve a player journey within websites.
  • You must work exceptionally well both independently and as part of a team and thrive in a fast-paced environment. It’s critical that you can lead and work within a multifunctional team, in order to solve complex problems. 
  • Extensive experience in A/B and multi-variant testing.
  • Ability to work in a cross-functional and matrix business environment.
  • Excellent communication and engagement skills with the ability to influence diverse stakeholders.
  • Be a strategic and creative thinker, have a positive can-do attitude, and work well in a constantly evolving environment.
  • Passionate about delivering an exceptional player experience.
  • Solutions oriented - able to identify and implement solutions.
  • Excellent organization and prioritisation skills.
  • Ability to stay focused under pressure.