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Insight Analyst - Nottingham

£25,000 - £30,000 - Marketing & Insight - Marketing & Insight
Ref: 220 Date Posted: Tuesday 23 Jul 2019
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RP Analytics are currently working with an entertainment company based in Nottingham looking for a CRM / Campaign Analyst. Working within the CRM team, this individual will drive business decisions and therefore impact customers and business growth.

Role Overview

  • Develop and build CRM campaigns through use of SQL / campaign tool using multiple channels (Direct Mail, email, SMS)
  • Utilise SQL to develop and maintain weekly / daily reports on the response from all campaign activity, detailing cell performance within each campaign and providing one overall report on a weekly basis that summarises all CRM activity taking place
  • Responsible for the management and enhancement of campaign history to ensure the campaigns selected within the CRM team are logged and structured appropriately to enable campaign analysis
  • Produce end of campaign deep-dive analysis that goes beyond cell performance to critically analyse changes in customer behaviour and provide a detailed understanding of the differences between responders and non-responders
  • Interrogate local CRM systems to regularly monitor local campaign activity and performance and management of customers contact both centrally and locally


Key Skills

  • Proficient using SQL, Excel and PowerPoint
  • Experience of campaign selections, understanding database management, reporting and analytical techniques
  • Evidence of a customer focused background with a keen eye for detail, bringing simplicity to complex situations.
  • Ability to build strong working relations with internal and third-party providers
  • Experience working with large customer datasets and utilised the above to showcase actionable results\insights
  • Previous experience summarising daily and weekly results


Desirable Skills:

  • Power Bi
  • Tableau
  • R
  • Optimove