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Head of Customer Insight - Nottingham

£50,000 - £70,000 - Marketing & Insight - Marketing & Insight
Ref: 156 Date Posted: Friday 01 Feb 2019
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Here at RP Analytics we provide a consultative approach to all recruitment needs. This is why we have been engaged by a Nottingham based retailer searching for a forward-thinking research specialist for the pivotal role of Head of Customer Insight.

Key role responsibilities:

  • Maintain and build the insight department, through setting, implementing and monitoring of departmental objectives, service plans and budget.
  • Embed a culture of evidence-based action across all departments.
  • Collaborate with and empower colleagues to integrate insight into the planning of strategic objectives.
  • Establish and maintain an organisational-wide performance monitoring ‘segmentation’ dashboard that enhances existing processes and based on strong information management and data integrity principles.
  • Direct line management responsibilities for Customer Insight Team.
  • Proactively and continuously review the strategic and operational insight needs of all departments, ranging from data collection, KPI setting advice and monitoring, data interpretation and training.
  • Collect relevant insights using a range of innovative and appropriate qualitative and quantitative research methods.
  • Support the development of the membership database and website platform, leading on new improvements to meet members’ needs.
  • Produce insight findings reports that offer practical and actionable recommendations to engage a range of stakeholders (both internal and external) and that can build the business reputation.
  • Develop external partnerships as a means of exploring ways to generate revenue through the delivery of research findings.

Essential Experience:

  • Advanced user of analytical software (including MS excel, survey sites, SPSS or similar data analytics software).
  • Experience and understanding of CRM systems and website development.
  • Demonstrable experience in an insight or customer analytics role, including developing and executing an insight strategy, producing actionable insight impacting on business benefits and the development and use of segmentation and personas.
  • Experience and ability of applying insight knowledge to influence and improve marketing and communications activity.
  • Demonstrable experience of designing, delivering and reporting on research projects that utilise both qualitative and quantitative research methods, for example, observation, interviewing, focus groups, interactive workshops, forums and surveys.
  • Retailer experience.