Digital Web Analyst - Burton-Upon-Trent

Business Intelligence - Business Intelligence
Ref: 260 Date Posted: Wednesday 15 Jan 2020
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We are excited to be working with a Burton-On-Trent based Technology business to recruit a newly created Digital Web Analyst position. The online customer journey and general customer behaviour is absolutely paramount to our client's core business. At present they are fully aware that there is an abundance of data that could be mined, analysed and used to further boost their performance but this is not currently being taken advantage of. 

The main reason for this is that historically the business has not exactly been at the forefront of technology when it comes to data analytics and data science, until around 12 months ago! In the past 12 months they've been on an incredible journey, growing their data analytics function exponentially. They have engaged with a third party consultancy who have developed a complex AI model using Python which enables them to collect and store a huge amount of their customer data. 

The company currently has three separate databases that store different data, however they are in the process of integrating all of this data into the one datawarehouse and have identified a gap in the team where they need a digital web analyst to come on board and make use of their valuable data. 

Key Responsibilities include; 

  • Manipulation of large data sets to develop dashboards that illustrate key trends in customer online behaviour 
  • Analyse and report on the online customer journey across Web, Email etc. 
  • Data Mining of customer contact details, URLs, email addresses etc. 
  • Approx. 70% Data Analysis vs. 30% ETL & Database responsibilities 

To be successful in this role you will; 

  • Advanced Excel skills 
  • A motivated self-starter able to work autonomously 
  • A naturally inquisitive and analytical mind 
  • Google Analytics or similar web analytics platform experience (desired) 
  • Solid understanding of web / digital analytics and online customer journeys 
  • Knowledge of Python would be brilliant but NOT essential at all. 

Our client offers; 

  • Firstly it's a brand new role, this means you can make it your own and really put your stamp on the business! 
  • A fun & friendly culture - work hard play hard 
  • Vibrant & exciting offices 
  • Employee engagement & incentives 
  • Regular socials (inc. food, drinks, bowling, sports days etc.) 
  • Dress down Fridays and beers in the office