This vacancy is now closed

Digital Marketing Executive - Leicester

£28,000 - Marketing & Insight - Marketing & Insight
Ref: 22 Date Posted: Tuesday 15 May 2018
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RP Analytics are delighted to announce we are working with a leading provider of training and support services to the accountancy profession based in Leicester. Our client is looking for a Digital Marketing Executive to join their growing team.

The Role

·         Lead on email marketing campaigns, continually improving emails and implementing best practice

·         PPC and online advertising

·         Develop SEO and measure accordingly

·         Updating and continually improving the website from a marketing/sales perspective

·         Utilise Google Analytics to provide insight and recommendation for improvements

·         Copywriting and reviewing content for the website, emails  and  blogs

·         Social media –  day  to day management and advertising

·         Measuring, tracking and reporting on all digital marketing campaigns (email, website, and social media)

·         Providing recommendations  from  reports and manage  implementation  of any actions

·         Managing and manipulating data, working on best practice around permission and preferences

·         Contributing to, and implementing marketing ideas, plans and strategies

·         Competitor research and analysis


Skills and Experience Required

·         At least 3 year’s online marketing experience

·         Excellent understanding of Google Analytics

·         Experience of email marketing platforms - ExactTarget and Marketo.

·         Strong verbal and written communication skills

·         Excellent  organisation  skills

·         Excellent attention to detail

·         Ability to act on own initiative and manage own workload

·         Capability to manage multiple projects in a busy environment