Digital Marketing Analyst - Nottingham

Marketing & Insight - Marketing & Insight
Ref: 170 Date Posted: Tuesday 05 Feb 2019
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RP Analytics are currently working with a logistics company to recruit a Digital Marketing Analyst. This new role will join a team of Marketing Analysts to bring an added dimension of Digital Analysis and therefore the candidate must have experience with:

  • Google Analytics, Tableau or similar web tool
  • Supporting Web teams with Customer Retention Optimisation including A/B and multivariate testing
  • Applying data analysis and statistics to forecasting
  • Measuring and analysing online campaigns including paid search, email, affiliate, display and social
  • Relational databases
  • Excel

Daily Tasks to include:

  • Understanding the customer data touch points and ensuring the maximisation of the changing digital landscape opportunities
  • Overall Digital Data Management and reporting
  • Interpreting the Digital relationship between Media, Website and customer conversion
  • Proving insight and recommendations in line with Marketing and wider business objectives
  • E-mail performance analysis
  • Supporting a robust testing programme
  • Website performance reporting
  • Optimisation of Web journeys
  • Supporting personalisation across all channels including the website
  • Optimising and support Digital buying for cost effective lead generation