This vacancy is now closed

Digital Marketing Analyst - Nottingham

Marketing & Insight - Marketing & Insight
Ref: 120 Date Posted: Wednesday 17 Oct 2018
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RP Analytics are currently working with a Nottingham based company undergoing a rapid period of growth meaning they need an experienced Digital Analyst to join their team. With plans to move to a SuperHQ, a budget that does not restrict processes and a large amount of career progression opportunity’s, it is a great time to join the business. This role will join a team of Marketing Analysts to add Digital Analytics to their team with the key responsibility to delve into their customer’s digital / online journey. The candidate will be given the opportunity to overlook the entire digital analysis processes, collaborating with many of the business areas to provide a comprehensive overview.

This new role will join a team of Marketing Analysts to complement their skills with specific Digital Analysis and therefore the candidate must have experience with:

  • Google Analytics, Tableau or similar web tool
  • Supporting Web teams with Customer Retention Optimisation including A/B and multivariate testing
  • Applying data analysis and statistics to forecasting
  • Measuring and analysing online campaigns including paid search, email, affiliate, display and social
  • Relational databases
  • Excel


Daily Tasks to include:

  • Understanding the customer data touch points and ensuring the maximisation of the changing digital landscape opportunities
  • Overall Digital Data Management and reporting
  • Interpreting the Digital relationship between Media, Website and customer conversion
  • Proving insight and recommendations in line with Marketing and wider business objectives
  • E-mail performance analysis
  • Supporting a robust testing programme
  • Website performance reporting
  • Optimisation of Web journeys
  • Supporting personalisation across all channels including the website
  • Optimising and support Digital buying for cost effective lead generation