Digital Marketing Analyst - Nottingham

RP Analytics are currently working with a Nottingham based company undergoing a rapid period of growth meaning they need an experienced Digital Analyst to join their team. With plans to move to a SuperHQ, a budget that does not restrict processes and a large amount of career progression opportunity’s, it is a great time to join the business. This role will join a team of Marketing Analysts to add Digital Analytics to their team with the key responsibility to delve into their customer’s digital / online journey. The candidate will be given the opportunity to overlook the entire digital analysis processes, collaborating with many of the business areas to provide a comprehensive overview.

This new role will join a team of Marketing Analysts to complement their skills with specific Digital Analysis and therefore the candidate must have experience with:

• Google Analytics, Tableau or similar web tool
• Supporting Web teams with Customer Retention Optimisation including A/B and multivariate testing
• Applying data analysis and statistics to forecasting
• Measuring and analysing online campaigns including paid search, email, affiliate, display and social
• Relational databases
• Excel

Daily Tasks to include:

• Understanding the customer data touch points and ensuring the maximisation of the changing digital landscape opportunities
• Overall Digital Data Management and reporting
• Interpreting the Digital relationship between Media, Website and customer conversion
• Proving insight and recommendations in line with Marketing and wider business objectives
• E-mail performance analysis
• Supporting a robust testing programme
• Website performance reporting
• Optimisation of Web journeys
• Supporting personalisation across all channels including the website
• Optimising and support Digital buying for cost effective lead generation