RP Analytics are currently working with a digital agency looking for a hybrid of web analyst, social analyst, data planner, with an underlying marketing and commercial skillset. Working onsite for a cleint in Nottingham, the Analyst will have the ability to identify and understand how to blend and mine data from all marketing channels to deliver against client and team briefs.
Working within a small team who sit onsite with the client, this person will help to put data at the heart of decision making, across multiple disciplines including experience planning, content, and design.
Role Overview
• To deliver best in class data solutions to client projects using statistical analysis and modelling techniques that deliver true insight
• To deliver expert web analytics analysis using Google 360 and Google Tag Manager
• To present and explain the results of analysis to non-technical clients and colleagues
• To work closely with the rest of the team (onsite and in the hub) to develop innovative solutions to client projects
• To assist with the development of business cases in support of campaign and wider data initiatives
• To report on the success of campaigns using highly visual techniques including dashboard builds, to highlight trends in the data and the rationale for trends
• To advise clients on the optimum way to use data and analytical / statistical techniques to drive maximum value from their data
• Collaborate with developers to establish and understand the technical vision to deliver business insights
• Get the content, customer experience and creative teams to embrace and use the data insights you produce. Ensuring the team take a test and learn approach to content; real time data and insight driven optimisation to improve performance of digital content
Key Experience
• A minimum of 4 years’ experience within data analytics roles
• Ability to develop all types of data analysis including cluster, segmentation and modelling
• Expert web analytics experience; specifically, Google Analytics Premium/GA360
• Deep understanding of web analytics tagging protocols and naming conventions using Google Tag Manager
• SQL skills (able to write complex queries) or similar programming software are a bonus
• Advanced Excel
• Advanced experience of Social Listening and Analysis tools, ideally Social Studio but knowledge of Crimson Hexagon, Sysomos, or other similar tools would be beneficial
• Must have experience and understanding in all types of campaign metrics; including digital content, digital journeys, search, media as well as expected experience in below the line media - online, offline and above the line measurement experience
• Experience in business casing and ROI development
• Experience of building interactive, visual dashboards particularly Google DataStudio and PowerBI